MEET THE TEAM

The faces behind Stax

Committed to our customers, partners, & our people we are growing a team of industry experts with over 100 years of combined experience in cloud, technology & customer experience.

Adam Beavis

Adam Beavis

Managing Director

With over 20 years of experience in information and technology services, Adam is the Managing Director of Stax and leads business growth through innovation. Spearheading the international expansion of Stax, Adam is passionate about building a diverse and inclusive company, ensuring that the Stax culture makes it an inspiring place to work.

Deeply passionate about the role technology plays in helping customers and partners to innovate and transform Adam has a wealth of local and regional experience, having spent eight years at Amazon Web Services (AWS) in a variety of commercially focused roles, including Managing Director of ISV and Digital Native Businesses, Asia Pacific & Japan, Managing Director of Australia and New Zealand, and Director of Enterprise.

Prior to AWS, Adam also held consultancy and leadership roles at Red Hat, Thomas Dureyea Consulting, CommVault, and VMware.

Davinia Simon

Davinia Simon

Head of Growth

As the Head of Growth at Stax, Davinia is focused on empowering partners and customers to innovate while expanding the Stax offering into new markets. Prior to joining Stax, Davinia held roles at Amazon Web Services (AWS), most recently as the Head of Channel and Alliances, and at Adobe.

Davinia is passionate about the power of cloud technology, paving the way for accelerated innovation, helping businesses remain relevant and competitive by lowering costs, and providing the solutions to create and bring services to market quickly. Using research, creativity, and collaboration to re-frame customer focused problems, she loves seeing the impact that great experiences can have on individuals, businesses, and society.

James Coxon

James Coxon

Chief Product Officer

James Coxon is the Co-Founder and Chief Product Officer for Stax. James’ philosophy is to constantly challenge the IT industry to bring greater discipline, automation, craftsmanship and delivery excellence to enterprise technology.

Before co-founding Stax, he held technical leadership roles at National Australia Bank (NAB) and AXA.

James has over 20 years’ technology leadership experience, largely focusing on business engagements, digital solutions, and agile transformation. He is a cultural change leader, an agile advocate and an expert in continuous improvement and delivery.

As a trusted voice of innovation and digital transformation at Stax, James is an advocate for the role technological innovation can play in transforming businesses.

Prayna Prasad

Prayna Prasad

Head of Marketing

As the Head of Marketing, Prayna strives to educate audiences on the power of digitisation and automation through technology.

Prayna has mastered the art of great storytelling creating a brand built on connections, equity, and trust.

Preceding Stax, Prayna successfully built integrated marketing programs for global businesses like Fujitsu, Macquarie Data Centres, OpenText and EMC, transforming the way enterprise organizations engage with their markets, their clients, and their employees. 

Prayna's marketing philosophy is to use the influence of marketing to be where the sales leader can't, using authentic and compelling content to connect with customers on a B2H (business to human) level. She prides herself on delivering highly engaged business opportunities and accelerating growth to new markets. She is a passionate change agent focused on driving innovative business strategies and process improvements from ideation to implementation.

Annie Crane

Annie Crane

Head of People and Culture

Annie is the Head of People and Culture for Stax working to create exceptional people experiences, driven by a culture that attracts, develops and retains the best talent and building a diverse and inclusive environment that celebrates and rewards success and  innovation.

Annie prides herself on her ability to create simplification whilst driving growth and  fostering a culture to make Stax the best place to work.  Having partnered with leaders across some of Australia's largest brands including Coles, Transurban and Super Retail Group, Annie has delivered strategic initiatives to support growth, harness talent and deliver moments that matter for employees.


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