The Platform to Think, Learn & Question


Join us for Melbourne's newest tech event, powered by AWS.

Wednesday, 26 October 2022

8.30am - 12.00pm | Q Events, Melbourne

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Speakers (5)

Opening Keynote


Featuring Todd Sampson

Former Chairman & CEO, Leo Burnett and Co-creator, Earth Hour

Todd Sampson was formerly the CEO and Chairman of Leo Burnett, the most awarded agency in Australia.

He is now the writer, producer and host of a number of international documentaries including Discovery Channel's Redesign My Brain which won Documentary of the Year, BodyHack which has been nominated for Best Factual Series and Most Outstanding Documentary of the Year and more recently Life on The Line. One reviewer colourfully captured Todd's unique approach, “If Bear Grylls, Louis Theroux and Brian Cox had a love child together, it would be Todd Sampson.”

In his session "Challenge and Change Your Mindset", Todd will be providing you with the tools and strategies to rewire your brain and maximize its full potential.

Every great idea starts somewhere.


Join your industry peers for a sit-down breakfast event hosted by Stax and Amazon Web Services.

Hear from inspiring speakers who have used the power of technology to transform their business.

We can’t wait to share real world examples that you can apply in your own environments. Learn how to:

  • Transform a traditional IT function into an innovation centre
  • Develop an excellent customer experience, from the first touch through to ongoing customer advocacy
  • Improve staff retention while attracting talent
  • Be the catalyst for business growth and scalability
  • Adopt emerging technologies such as Data Analytics, AI and ML through practical examples and success stories

The day will also be filled with fun giveaways and a free headshot for your LinkedIn profile.

Add this event to your calendar:

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Reserve your seat today

Hear From Our Expert Speakers




From 8.00am

Arrival | Registration

Join us at Q Events from 8.00am onwards for registration and light morning refreshments on your way into the plenary. 


Welcome | Adam Beavis, Stax

Official event kickoff.


Challenge and Change Your Mindset by Redesigning Your Brain with Q&A | Todd Sampson, Former Chairman & CEO, Leo Burnett

The premise of Todd's award-winning Discovery Science series Redesign My Brain was simple. For over 70 years, science has told us that our brains are fixed. You are born with the brain you have, which develops rapidly until the age of seven, and then it starts a steady decline from age 30 until you die and there was nothing you could do about it.

But science has now proven that to be false. In fact, modern science has shown that our brain is plastic and that we all have the ability to improve it at any age and at any time. This presentation will show you how to boost your brain power. Todd will not only take you behind the scenes of this extraordinary scientific journey, he will also provide you with the practical tools, strategies and techniques to improve your brain.

We are all capable of more than we realise, and modern science is showing us how.

Tech Sesh

Transforming a Traditional IT Function into an Innovation Centre & How to Avoid Anti-Migration Patterns | Ken Thompson, Technical Product Specialist, Stax & James Windsor, Director of Sales, Consegna

Moving, or creating, your business in the cloud can yield many benefits that aid to accelerate your business growth and generate competitive advantage in your industry. But many businesses fail to attain the benefits they sought to achieve along their cloud journey.

Hear from Ken Thompson, Technical Product Specialist at Stax, and ex SaaS Architect Leader at Microsoft, as he walks through the common challenges many organisations face in their cloud journey and how to mitigate them for organisational success.

Lightning Session

How to identify and recruit 10x qualities to help your company transform| Davinia Simon, Head of Growth, Stax

A ‘10x engineer’ or a 10xer is a term that originated in Silicon Valley, stemming from the observation that a highly efficient engineer can achieve 10 times more than an average engineer. These 10xers have exceptional skills, high enthusiasm, extremely positive attitudes, bottomless curiosity, and great vision and outlook. They also possess enough modesty to take great advice when it’s offered.

Hear from Davinia Simon as she looks at the current lack of available digital skills in the workforce and how to identify and recruit staff with 10x qualities.

Fireside Chat

Maximise Cloud Value by Making Technical Debt Visible| Jason Blackman, CIO, Carsales

In a similar vein to financial debt, technical debt is not necessarily bad for an organisation. However, it does need to be identified and paid down. But how can you tell you’re experiencing technical debt?

Join Jason Blackman and Davinia Simon for a Q&A session where they will answer questions on how to identify and ensure the crippling effects of technical debt do not threaten innovation and digital transformation.

Power Talk

Extracting business value and insights from data to influence a greater customer experience | Ben Kidney, Head of Digital Engagement, AWS

A changing security and consumer privacy landscape means the way in-which you use data to deliver customer experience (CX) and derive business is rapidly evolving. At the same time, the proliferation of devices, platforms, channels, and content complicates and fragments customer and business operations. AWS believes it is data that fuels your customer experience initiatives, companies that become proficient in collecting, storing, processing and actioning their data will win a long-term competitive advantage.

 In this session, ‘Delivering CX and Digital Transformation through data’ you'll hear from AWS’s Ben Kidney, Head of Digital Engagement and a high profile AWS customer  on the practical steps to lead your organization to becoming data driven and how, through utilising data to understand your customers you can unlock advanced digital transformation use-cases such as solving attribution, building customer-centric products & services, and consistently deliver customer value.

12.00 - beyond

Event Close | Networking Lunch

Join us for an optional standing lunch, with an opportunity to connect with your industry peers. 

Join us at Q Events

Q Events | 123 Queens Street, Melbourne VIC 3000

Click here for details on how to get there.


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