20 Sep 2021

Strong growth and new exec hires set the stage for next phase of the Stax journey

Stax, the only native AWS cloud management platform, today announced its plans for international expansion, with sights set on expanding into New Zealand and South East Asia by Q1 2022. Over the past year, the Australian company has increased its year-on-year revenue by 175 per cent and doubled its headcount to more than 60 employees. Stax has also raised AU$23.6 million in private funding and invested AU$37 million in research and development throughout FY21 – demonstrating strong growth throughout the pandemic, as businesses rushed to the cloud. To support this next phase of growth, Stax has hired three new executives to drive sales, operations and marketing, and appointed Thor Essman as Managing Director.

Stax, which began as a product division at Amazon Web Services (AWS) partner Versent, under James Coxon and Thor Essman’s direction, now operates as a standalone entity. The platform takes care of the fundamental foundations required to operate on AWS, so enterprises can unlock the inherent opportunities for innovation in the cloud. Stax’ success in minimising cloud complexity, reducing the time to market for cloud deployments from months to weeks, and freeing up engineers and developers to focus on innovating for their core business, is demonstrated by the strong customers acquisition numbers seen in the last 12 months including brands such as Event Hospitality & Entertainment (EVT), Daymark and carsales.

Stax is primed for growth and today Davinia Simon joins from AWS, to take up the role of Head of Sales and Growth Markets. As the former Head of Channel and Alliances for Australia and New Zealand at AWS, Simon will develop the Stax go to market strategy and partner program, which will position the company for international expansion.

In addition, Amanda Iwasaki has been appointed from Versent as Head of Operations, while Prayna Prasad joins from Fujitsu and Macquarie Data Centres as Head of Marketing. Thor Essman will also support the company full time, as its Co-Founder and newly appointed Managing Director. While Essman remains as chairman of the board of directors at Versent, he will work closely with Stax Co-Founder and Chief Product Officer, James Coxon, to build the Stax brand and attract further funding and talent to help the business scale.

Thor Essman said, “Our philosophy is to constantly challenge the IT industry to bring greater discipline, automation, craftsmanship and delivery excellence to enterprise technology. The Stax platform is a dynamic symbol of this, helping our customers drive cloud outcomes with more impact, lower risk, and lower cost. I’m thrilled to welcome Davinia, Amanda and Prayna to the team, to help us further this vision and how we deliver it to market. Davinia understands AWS customers and partners better than anyone. She knows the pain points they can experience when deploying cloud infrastructure and the innovation that can be achieved when the foundation is built right. I look forward to expanding Stax to new channels and markets, under her leadership.”

Davinia Simon, Head of Sales and Growth Markets at Stax said, “I am delighted to join Stax and hope to accelerate Stax culture for innovation. I fundamentally believe in the crucial and unique role Stax plays in helping customers attain the most from their AWS environments. Stax is a sophisticated and effortless solution to an inherently complex global problem. Based on all the current success metrics, Stax undoubtedly has a global trajectory ahead of it and I’m excited to be a part of the team to take this business to the next stage.”

While Stax acts as an ‘off-the-shelf’ solution to help businesses quickly operate in the cloud, it also supports industry-specific regulatory requirements and can be customised to match an organization’s individual preferences. It helps businesses transform with confidence, knowing they are adopting a no debt IT environment in the cloud, which is constantly maintained.

Stax is growing rapidly. It has offices in Sydney and Melbourne and is currently hiring for a range of engineering and channel-focused roles. Its platform is available on AWS Marketplace and via selected partners.

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